Lagoon Seafood charts new course for growth
With a strong footing in Quebec and Atlantic Provinces, seafood company invests in Ontario first, but sees appetizing blue waters south of the border
Montreal, Que. May 25, 2021 – Lagoon Seafood, a largely below-the-radar leader in fresh and frozen seafood, has charted a new course to deliver its catch of products to new customers outside of its homeport of Montreal. The 29-year-old company, already a market leader in the Quebec seafood sector, has embarked on a marketing and sales push in Ontario and Western Canada, including advertising, public relations and sales support.
“We’ve prepared long and hard for this journey,” says Michael Cheaib, business resource manager at Lagoon Seafood. “Opening up new markets of this size requires extremely solid operations, processes and the right crew, and we’re absolutely ready for this new adventure.”
The marketing and sales push includes advertisements in Foodservice and Hospitality, Canadian Grocer, Google, social media, and seafood expos. The company has also embarked on a pilot Public Relations campaign with Torchia Communications, a PR agency with offices in Toronto, Montreal and affiliates across the USA. As part of its expansion plans, Lagoon is also completing a $10 million investment in its Granby, Quebec facility.
Lagoon Seafood recently announced the hiring of three additional sales representatives, bringing the total working in sales and marketing to 18 among a staff of 165 spread across facilities and business offices in Montreal and Granby, Quebec.
“There are many ingredients to our growth,” says Cheaib. “But I must admit that experience plays an important part in this industry. We’re not only familiar with these waters but we thrive in them. We’re very excited by what lies ahead.”
More information on Lagoon Seafood’s expansion and products are available on its website www.lagoonseafood.com.
About Lagoon Seafood
Family owned and operated, Lagoon Seafood specializes in the distribution, import, export, processing and curing of fresh and frozen seafood. Based on more than two and a half decades of experience in the food industry, the company sources a variety of quality products from South America to Asia, Europe to West Africa and the Mediterranean, including local options from Quebec and North America. Its catch comes from fishermen and fish farmers, thus allowing the company to better control the origin and quality of its products – Blue Tide and Royal Harbour branded options. Headquartered in Lachine, Quebec, the company moves its products to market thanks to agreements with select distributors, wholesalers and direct to grocery and retail chains in Canada, USA, Europe, as well as in Asia.
